For an actress who has reinvented herself as a lifestyle guru, perhaps it should come as no surprise that even her wedding was a marketable moment.
Gwyneth Paltrow now spends her time promoting products on the website she began in her kitchen and has now built up to be worth $250 million (£200m).
So when Paltrow, 46, married film producer Brad Falchuk, 46, at her Hamptons Home on September 29, she made the most of the marketing opportunity.
On Friday the Oscar-winning actress confirmed all speculation about her spectacular nuptials, and published not just a photo of the happy day, but a “sourcebook” of the team behind her wedding.
The dress, a stunning white lace creation embroidered with flowers, was by Valentino – no surprise, given that she and Falchuk holidayed on his yacht off Capri this summer. Given Paltrow’s friendship with Valentino himself, it’s unclear whether she paid for the one-off dress.
But, if she had, it would not have come cheap. The fashion house only makes a handful of couture wedding dresses a year – normally under 30 annually.
“The most expensive dress I have ever heard of was a Valentino dress costing half a million pounds commissioned by a Russian bride," said James Lord, Founder and CEO of the Quintessentially Atelier, speaking to The Telegraph earlier this year.
"I would normally say couture gowns by Vivienne Westwood, Elie Saab, Suzie Turner average at around £100,000 depending on the style and materials."
The dress may have been priceless, but for her devotees, much of the rest of her day can certainly be bought.
Nymphenburg, the 260-year-old Munich-based company which custom-made their plates, do not provide price estimates on their website – but a US supplier is selling simple individual plates for $650, each one. Some of the more elaborate designs are over $2,000 each plate – enough to give any waiter the wobbles.
Zsuzsanna Nyul, who works from the Cotswolds, custom-produced the napkins; she takes commissions but a set of four, bought from a New York store, retail for $165 (£130).
Mud Australia, producers of her "serving pieces", sell salad servers for $75 AUS (£42) a set.
The ring-bearing pillows are not currently for sale, but mini pillows from the Manhattan-based company sell for $120, while Fog Linen, providers of the servers’ aprons, sell their full aprons for $60 each.
“Took me a minute to get it together, but at long last, for those who have requested, a little look inside the best day of our lives,” she captioned a photo of the pair, published also on Instagram.
Her website provided a selection of shots, cataloguing their day.
As she readied herself in her Amagansett home – styling by uber stylist Elizabeth Saltzman, who counts Uma Thurman and Saoirse Ronan as clients – her 70 guests gathered on the lawn, by the swimming pool.
Her daughter Apple, 14, was a bridesmaid, pretty in a white strapless Monique Lhuillier gown.
There was Cameron Diaz, one of Paltrow’s closest friends; Rob Lowe, and Robert Downey Jr. – Paltrow’s Iron Man co-star. Steven Spielberg strode onto the lawn holding, of course, a small video camera – the ultimate wedding video cameraman? The scenes were captured by the couple’s Pulitzer Prize-winning wedding photographer, Lynsey Addario – best known for her war correspondent work for The New York Times.
Then, in a marquee on the lawn, before a flower-decked arch, the two were married – beaming to their guests as they walked down the aisle as man and wife.
“I am so grateful,” she told Glamour magazine last month.
“It’s different to be in your mid-forties; do it again and bring all your experience, your pain, your happiness, suffering — everything. It’s actually very heartening, I feel very optimistic!”
The wedding breakfast was served on long trestle tables, in another white open-sided marquee.
Argentine chef Francis Mallmann, who specialises in cooking over an open fire on an island he owns in Patagonia, and is described by Esquire magazine as “the most interesting chef in the world”, had prepared the feast for the party the previous night – roasting a series of meats, vegetables and, strangely, pineapple – all pictured hanging over a camp fire.
On the day itself Mario Carbone, a celebrated Italian-American chef from New York, created the menu.
“GP and Brad had their first date at one of Mario Carbone’s restaurants,” Goop explained.
“Having him cook for their wedding was a very special, full-circle moment.”
He and his team whipped up crab with avocado, followed by scampi tortellini, then a choice of honey mustard duckling or prime rib with whipped potatoes, vegetable succotash and roasted duck fat potatoes on the side. Wedding cake and coffee or tea was served for dessert.
Of the cake, Paltrow explained to Goop: “A compromise: Forty-five personalised carrot cakes (bride’s choice) and forty-five chocolate and vanilla cakes (groom’s choice).”
Dusky pink roses and white candles lined the tables – “a riot of flowers,” Goop said, with the blooms then donated to local hospitals and hospices.
Downey Jr delivered a speech, and then it was time for the DJ to play – “80s party jams,” Paltrow said. For the party she changed into a short, caped white jumpsuit, designed by her friend Stella McCartney.
Gregg Gillis, the DJ known as Girl Talk, who “specialises in mashups and digital sampling,” played alongside what Paltrow termed the “house DJ” – Arman Nafeei, who directs all the music in Andre Balazs’s hotels – among them Chiltern Firehouse in London, Chateau Marmont in LA and The Standard in New York.
Paltrow ended the photo series with a picture of her mother, actress Blythe Danner, in a stunning long golden sequinned dress. Then an image of the couple dancing – “#TheFaltrows,” she captioned it.
"Perfect weather, a superlative dinner, a dance party for the ages, and a dress that defies adjectives," Goop reported.
"Hours later, when the last guest went home and the last champagne flute was cleared away, the day ended as it began – with beauty, love, and two very happy people."